INDIVIDUAL ASSESSMENT Essay Example For Students

INDIVIDUAL ASSESSMENT Essay 1. What are you focusing on?In the research Business research design, we focus on discover the understanding about customer behavior against domestic and imported cars in Vietnam. Particularly, basing on investigating the imported cars situation as well as the consumed cars one in Vietnam, the research aims to figure out the reasons why Vietnamese car users are not really favorable of domestic cars in comparison with the imported ones.This is considered as a crucial study because although the research result may not help to boost the Vietnamese automobile industry, it will point out the weaknesses of the industry and from that improve them in favor of customer demand as much as possible. Actually, this will be crucial in the next few years because with TPP (Trans-Pacific Partnership), tariff for all goods in general and for automobile in particular will go down to 0 percent, this leads to the fact that the imported cars price will decrease steadily and it might be lower than the dome stic cars price. The research will give the appropriate answers for these questions. The paper would make the comparison between imported and domestic produced cars as well as conduct the research methods to acknowledge consumption habits, perceptions and opinions of purchasing for cars. Particularly, the Business Model Canvas (BMC) the business model has been introduced in class is applied to address these problems. For developing new or documenting existing business models, BMC will be used as a strategic management and lean startup pattern since this model will support firms in arranging their activities by demonstrating their potential tradeoffs. BMC is a visual chart consisting of a firms or products value proposition, infrastructure, customers and finances. The business model is described with 9 building blocks including customer segments, value propositions, distribution channels, customer relationships, revenue streams, key activities, key resources, key partnerships and cost structure. Therefore with this model, we could give understanding, discussion, creativity and analysis supporting for the research. 2. Sketch your CLN teams progressFor CLN teams progress, we considered the T-shape to get an understanding and appreciation of the research problem in two characteristic dimensions including breadth of knowledge and depth of knowledge. The vertical stroke of the T is the depth of skill that allows a person to contribute deep disciplinary expertise to the creative process. The horizontal stroke of the T is the broader passions and disposition for collaboration across disciplines. At first, our team focused on brainstorming the main outline of the research. This step seems so easy but this is the one taking lots of time as well as creating intensive debates within our group since each of us gave the different opinion on it and each of them fight against to another. However, after listening the ideas from each other and discussing together, we could agree with the final outline and continued develop it in details. In the next step, we concentrated on investigating the information related to customer behavior toward domestic as well as imported cars in Vietnam. From our point of view, this is really important because it will form the strong cornerstone for us to further discover the main purpose of the research or find out the answer for research question. When deeply understanding about the circumstance of customer behavior toward automobile industry, we continued to take an overview on the literature review associated to this topic. Obviously, consulting the p revious related researches will give us the right direction for the conducting study. In this step, we had to find out a variety of articles related to the research topic and then refilled them to find out the best ones and then concentrated to investigated these researches as the significant fundamental for further study the research in the next steps. One of the main step of this research is to compare between domestic produced and imported cars in terms of design, price, design, technology and feature to clarify the differences between them and from that theoretically point out why the domestic customers prefer the imported ones. Besides that, quantitative (including intercept interviews and online survey) and qualitative (including focus group), data analysis method, ethical research also conduct to clarify the research questions. 3. What worked and what did not?As mentioned above, to investigate the research topic, a wide range of research method employed including quantitative (intercept interviews and online survey), qualitative (focus group), data analysis method and ethical research with a questionnaire consisting of there parts including personal information, their current cars and opinions in local manufactured car versus imported cars. Art vs Government Essay5. What will you do next?Due to the limitations for the time of the research, our team could not give the best questionnaire for the research to bring the most satisfied outcome. However, in the future with the application of the aforementioned improvements combined with the experience gaining from this first research, I will spend more time to further deeply understand the situation of producing car industry in Vietnam as well as the imported car demand of Vietnamese customers and continue to update the information on these in the future. Besides that, I will try to further investigate the articles and papers related to the customer behavior toward domestic and imported cars in Vietnam to deeply understand on this topic. Business Model Canvas will still to be the best business model employed to help me discover this research topic. This is because for me this business model will create the favorable conditions for me to do so. In the future, by doing these t hings, I will continue to follow this topic, analyzing it in the context of globalization in general and integration into the region and the world of Vietnam in particularly. The situation of Vietnam participating in ASEAN Economic Community and TPP(Trans-Pacific Partnership) will contribute to enhance the distance between the domestic and imported cars since with these events the imported cars will be easier in pervading in Vietnamese automobile market. Therefore the customer preferences will be more different than the current situation. The research topic, thus, will be needed to further discover to adapt the market demand for automobile industry. For Vietnamese domestic car, the researches related to this topic, therefore, will be more important because understanding deeply the facing obstacles, the industry can be easier in making plans to improve and than further develop the industry in the future. In conclusion, it is significant to conduct this research in supporting for the development of Vietnamese automobile industry. Furthermore, the continuous research related to this topic is considered as the important thing to further assist the automobile growth in the future with the trend of globalization around the world as well as the upcoming integration of Vietnam in economic sector. What workedWhat did notA fair, open and empowering environment was created so that everyone could share ideas comfortably and contribute the best. There was no official team leader or coordinator of the whole teamwork process. This made the communication among team members really weak after class, making the cooperation and preparation for the proposal not as good as it could be. The content of the proposal was put under thorough discussion among the whole team to ensure everyone understand the total picture, not just one single part of their own. Even if the editor made any change in the final version, the task owner was also informed and well explained with the reason behind. There was no planning and clear schedule of what to be done. Everyone made assumption that everyone well understood and could complete the best proposal independently with her parts. Then it turned out to be not and the final editor had to bear a very heavy job due to time constraints.